AIDA is a marketing and website designing technique for evaluating the functionality and accuracy of a website. Phoenix Coyotes The Phoenix Coyotes is a professional National Hockey League team located in Phoenix, Arizona. A - This website grabs the attention of a viewer because of it's bold maroon background and surrounding graphics of players. I - This website maintains a person's interest by providing automated videos and links to conversations about the Phoenix Coyotes through a variety of social media outlets. D - This website stimulates a viewer's desire by asking polls and offers live chat boxes in which viewer's can express any concerns or interests. In addition, this website offers libraries of videos and galleries of photos. A - This website fulfills the component of action because it provides a variety of links such as the NHL This website also provides tabs to a variety of resources and information.
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